● Project info
MOO launched in 2006, intending to disrupt the trillion-dollar global print industry. They successfully achieved this – and today, they are the market leader in the fast-growing premium segment.
When they approached Semi Permanent, they didn't simply want to be another event partner. They truly wanted to activate and engage with the audience. Their goal was to put their product in every creatives' hands, in a creative and confident way, and no better place than the biggest creative festival in Australia.
Design / Construction / Professional Services
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