Bringing paper to life with Moo & Semi Permanent.
Client
Semi Permanent
Year
2018
/ Strategy / Collateral Design / Signage / Messaging / Art Direction / Community Engagement / Experience Design / Activation Production
● Project info
MOO launched in 2006, intending to disrupt the trillion-dollar global print industry. They successfully achieved this – and today, they are the market leader in the fast-growing premium segment.
When they approached Semi Permanent, they didn't simply want to be another event partner. They truly wanted to activate and engage with the audience. Their goal was to put their product in every creatives' hands, in a creative and confident way, and no better place than the biggest creative festival in Australia.
● Overview
Industries
Design / Construction / Professional Services
Photography
Gustavo Yoshida
Hover
Tidal Visuals
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Aknowledgement of country
In the spirit of reconciliation, Hover Creative Studio acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community.
We pay our respect to their Elders, past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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