Making tradition contemporary & cool.

Client
Two Wise Fish

Year
2018

/ Strategy / Naming / Logo Design / Collateral Design/ Signage / Tone Of Voice / Website Design + Development / Art Direction /

twf_shopfront

● Project info

A Fish & Chips shop that brings a modern twist to traditional local favourites. We were commissioned to develop their brand and visual identity with the aim to communicate the family's tradition, reframing it to target a new audience and to fit within the stunning interiors crafted by OJ Thompson.

One of the central pieces of the identity, the logo was designed as a visual representation of "Two Wise Fish" with nautical motifs of ropes and anchors.

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As a supporting element, we crafted a pattern that resembles fish scales and oysters textures, adding an extra flavour to the identity. To complete the brand, we developed the "Words of wisdom" tone of voice concept to be rolled out throughout most touch points, bringing nautical folklore into the brand, giving it a friendly and light-hearted personality and character, much like a wise grandparent advising the young ones.

● Overview

Industries

Hospitality / Restaurant + Bar

Photography

Gustavo Yoshida
Lensloop

Interior Design + Build

OJ Thompson

Recognition

Indigo Awards Winner

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twf_front_signage
FrontMenu
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Takeawaybox
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Bag-2

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● By appointment
28 Watts Drive
Varsity Lakes, Qld–4227

● Reach out
Call Gab: +403 256 546

Call T: +434 585 764
Email: hello@byhover.com

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