Bringing the cheekiest burger brand to life

Client
Two Yolks

Year
2021

/ Strategy / Logo Design / Collateral Design / Packaging Design / Illustration / Signage / Website Design + Development / Print Management / Art Direction / UI + UX Design / Content Production / Photography + Videography

● Project info

Branding development for the funnest, gooeyest, most delicious burger joint in Burleigh, Australia (and the world); Two Yolks!

A new concept restaurant that brings everyone's favourite "side" into the limelight, an ode to the yolk. We worked with the founders to outline the overall brand and communications strategy, and establish a fun, quirky and sexy brand around the concept of "egg-porn".


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We designed the logo to reflect the gooeyness nature of yolks and adopting loose and casual letter forms. Connecting with the restaurant's ethos of having everything "made in house" and using only the best, freshest ingredients, we designed a range of custom lettering pieces to be rolled out through the packaging and marketing touch points.
 
We developed a range of custom illustrations that further explore Two Yolks' main content pillars of beach, surf, health and overall good times to be rolled-out into merch, signage, menus and seals. It's fun. It's loose. It's cheeky, sexy and confident.

● Overview

Industries

Hospitality / Franchise

Photography

Hover
Two Birds Social

Cover_Img-min
Signage-min
Group 184-min
Group 185-min
Screenshot 2024-10-16 at 10.09.55 am
Tee 2-min
7I5A7378-min
IMG_0399 2-min
IMG_0435-min
TY_11FEB22-11-min
Record 2-min
Jacket 2-min
TY_11FEB22_sideup-5-min
240821862_576291410069032_6307420320717528312_n-min
TY_11FEB22_front-7-min
TwoYolks_SB-30
Logo01 2-min
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In the spirit of reconciliation, Hover Creative Studio acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community.

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