Branding a premium chocolate crafter.

Client
Sweet Stone

Year
2016

/ Strategy / Logo Design / Collateral Design / Signage / Messaging / Website Design + Development / Identity Design / Art Direction / Packaging Design

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● Project info

When Barbara and Ross approached us, they had a home business selling brigadeiros (a traditional Brazilian dessert) to a small community on Sydney's northern beaches. All they wanted was a website that could collect some orders.

After our first discovery session with them, it was clear that their main product was way beyond the traditional Brazilian chocolate balls. Their unique production processes combined with the best organic cocoa from different places in South America, Belgian dark chocolates and raw ingredients make their chocolate unique and different from everything in the industry.

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As a solution, we designed a new visual and brand strategy for Sweet Stone, positioning the business as a chocolate crafting company instead of a foreign cuisine delicacy. We designed a new visual system, going from custom logotype & mark to promotional material, premium packaging, customer experience, website and digital marketing strategy.– The new brand and identity was crucial to the business' growth, and allowed for the expansion of the home-based venture into a full fledged commercial operation, with a new industrial kitchen, a team beyond the founders and corporate parternships.

● Overview

Industries

Design / Construction / Professional Services

Photography

Gustavo Yoshida

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