Rethinking women's sexuality as an integral part of wellness.

Client
So Her

Year
2022

/ Strategy / Logo Design / Collateral Design / Signage / Website Design + Development / Print Management / Art Direction / UI + UX Design

SOHER_Hero

● Project info

 A sexual wellness brand for the modern era. Designed to empower women and create a platform for healthy discussions and education around sex, intimacy, self-love and self-care.
Leading the identity with messaging elements and taking on an editorial direction, the brand was developed to engage the audience in a journey of self-discovery while positioning it as a high-end line of products and accessories – far removed from the old "sex-shop era" and establishing a unique fashion-like feel.

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We developed a flexible, variable Logo system, playing with the concept of an "ever-changing" nature, and becoming a visual representation of uniqueness. We paired it with a Typographical approach that creates space while also being applied at full coverage.

● Overview

Industries

Health & Wellness / Sex Industry

Photography

Hover
Kit Wise

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