Rethinking women's sexuality as an integral part of wellness.

Client
So Her

Year
2022

/ Strategy / Logo Design / Collateral Design / Signage / Website Design + Development / Print Management / Art Direction / UI + UX Design

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● Project info

A high-end yacht broker who also represents top-of-market premium brands, Vicsail approached us to develop their new website. Once we engaged in our discovery process and presented our findings, it became clear that the website they required was just one of the missing pieces. Once we were able to take a good look into whatVicsail stood for, who their audience was and what made them unique it was clear for all stakeholders they needed a new brand identity that represented who they were and strategically positioned them in the market.

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Looking at communicating a high-end luxury brand that offers the highest level of service and consultancy, we started by crafting a logotype that oozes confidence. Ensuring our custom typography approach alone communicated the premium level of their products and resonated with their target audience was paramount for the success of the project. – In this digital age, where brands must feel natural applied in small spaces and even smaller screens, we developed a monogram that is a direct extraction of our two main characters, ultimately allowing us to consistently apply the identity in tight spaces while also adding some extra flavour to our system.– Completing our main elements, we developed a wave/flag graphic element. Extracted from our logotype shapes, the pattern allows the brand to be rolled out in a versatile way while also adding a connection with the product and industry.

● Overview

Industries

Health & Wellness / Sex Industry

Photography

Hover
Kit Wise

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● By appointment
28 Watts Drive
Varsity Lakes, Qld–4227

● Reach out
Call Gab: +403 256 546

Call T: +434 585 764
Email: hello@byhover.com

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