Transforming the Semi Permanent creative events.

With a new 3-day event format implemented for the first time, we completely restructured the ticket tiers and designed new experiences for the attendees. We had multiple workshop options, exhibitions and premium functions. – We successfully repositioned the former Semi Permanent Conference as a new 3-day immersive creative festival through the new strategy. We almost doubled the ticketing revenue in the first year, followed by a 20–25% year-on-year growth until 2020.