A modern and timeless brand for a wanna-be izakaya.

Client
Oi Izakaya

Year
2019

/ Strategy / Naming Development / Logo Design / Collateral Design/ Signage / Tone Of Voice / Website Design + Development / Art Direction / Production

oi-stationary-3751

● Project info

We were engaged by the founders of Gold Coast-based Japanese restaurant Oi Izakaya on developing their new brand from the ground up. We worked closely with OJ Thompson who conceptualised the interior design and fit-out to bring together a cohesive brand experience. Choosing a name with meaning in both languages end up the most appropriate solution while the letterforms developed into a simple geometric monogram with strong roots in Japanese visuals.

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Set in an alleyway with two separate spaces for the bar and kitchen, the visual identity was developed to integrate with a duality concept explored by OJT for the interior and translated into a black and off-white colour scheme used throughout the collateral. We ultimately achieved a visual identity that intrinsically ties in with the interiors with a balance between fun and casual yet classy and refined.

● Overview

Industries

Hospitality / Restaurant + Bar

Photography

Gustavo Yoshida
Tidal Visuals

Interior Design + Build

OJThompson

Recognition

i_logo_gif
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Artboard-1
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oi-coasters-3719
oi-bottle-6048
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Oi-Izakaya-005
DRINKS-1771
oi-kitchen-02-6017
oi-keys-5956
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102A1659
oi-6035

Ready to transform or launch your business?

● By appointment
28 Watts Drive
Varsity Lakes, Qld–4227

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