A modern and timeless brand for a wanna-be izakaya.
Client
Oi Izakaya
Year
2019
/ Strategy / Naming Development / Logo Design / Collateral Design/ Signage / Tone Of Voice / Website Design + Development / Art Direction / Production
● Project info
We were engaged by the founders of Gold Coast-based Japanese restaurant Oi Izakaya on developing their new brand from the ground up. We worked closely with OJ Thompson who conceptualised the interior design and fit-out to bring together a cohesive brand experience. Choosing a name with meaning in both languages end up the most appropriate solution while the letterforms developed into a simple geometric monogram with strong roots in Japanese visuals.
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Set in an alleyway with two separate spaces for the bar and kitchen, the visual identity was developed to integrate with a duality concept explored by OJT for the interior and translated into a black and off-white colour scheme used throughout the collateral.
We ultimately achieved a visual identity that intrinsically ties in with the interiors with a balance between fun and casual yet classy and refined.
● Overview
Industries
Hospitality / Restaurant + Bar
Photography
Gustavo Yoshida
Tidal Visuals
