Reinventing the Tattoo Parlour as a creative studio.

Client
Mantaro

Year
2021

/ Strategy / Naming Development / Logo Design / Collateral Design / Signage / Creative Direction

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● Project info

Working from renowned chef/owner Trent Scarr’s vision for his new Asian Fusion eatery along with OJ Thompson’s interior design experience, we crafted Gold Coast-based Ally Chow’s brand setting it apart from any other venue on the local scene.

We worked from the concept development all the way through naming and identity touchpoints such as signage, menu and chopstick case design along with the brand’s tone of voice.

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We were tasked to work on the brand’s concept development, looking at crafting a story for the venue that would come to offer amazing food to be shared along with an intricate bar menu and unparalleled service. – Starting from the name development, we explored the restaurant’s location as, with many of its outdoor seats right through an alley, and combined it with Chow, which can be both a surname and also “food” in chinese. With that we end up with a name that had a lot of equity in the brand, and transforming it into a person’s name gave us the perfect canvas to craft a brand personality. – For the creative direction, we explored Asian concepts of future telling, one of them being the IChing and its hexagrams, we developed a mark that has an undeniable Asian influence along with representing our initials AC, doubling up as a japanese hanko. – To support the logo, we developed a brush texture, again highly influenced by asian brush lettering, we end up with a graphic element that can be turned and flipped 360* and still ready the same - ALLY, wrapping up our visual identity core elements.

● Overview

Industries

Hospitality / Restaurant + Bar

Photography

Gustavo Yoshida

Interior Design + Build

OJThompson

Recognition

Indigo Awards Winner

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Ready to transform or launch your business?

● By appointment
28 Watts Drive
Varsity Lakes, Qld–4227

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