An international identity to connect two cultures & realize dreams.

Client
GoodDay Education

Year
2018

/ Strategy / Naming / Logo Design / Collateral Design / Tone Of Voice / Website Design + Development / UI + UX Design / Print Management / Art Direction

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● Project info

We worked with GoodDay Education on the development of their new brand and visual identity. Taking on a strategic approach, we looked at repositioning the company within the market, targeting a new audience and opening doors to new partnerships within the educational sector.

Read more
We worked closely with their in-house team, from simplifying the name (previously GoodDayOz), to designing a new logo and a completely new identity system to communicate a modern, fun yet professional brand that can connect with both onshore and offshore international students as well as higher education institutions. As the centrepiece of the identity, we have our main logo element; the "D". As we worked through the logotype it became clear that we needed a positive, shining day inspired mark to lead the design and system, ultimately crafting a solid and cohesive visual identity.

Industries

Education / Travel / Professional Services

Photography

Gustavo Yoshida

Recognition

Indigo Awards Winner

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● By appointment
28 Watts Drive
Varsity Lakes, Qld–4227

● Reach out
Call Gab: +403 256 546

Call T: +434 585 764
Email: hello@byhover.com

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