An international identity to connect two cultures & realize dreams.

Client
GoodDay Education

Year
2018

/ Strategy / Naming / Logo Design / Collateral Design / Tone Of Voice / Website Design + Development / UI + UX Design / Print Management / Art Direction

● Project info

We worked with GoodDay Education on the development of their new brand and visual identity. Taking on a strategic approach, we looked at repositioning the company within the market, targeting a new audience and opening doors to new partnerships within the educational sector.

We worked closely with their in-house team, from simplifying the name (previously GoodDayOz), to designing a new logo and a completely new identity system to communicate a modern, fun yet professional brand that can connect with both onshore and offshore international students as well as higher education institutions. As the centrepiece of the identity, we have our main logo element; the "D". As we worked through the logotype it became clear that we needed a positive, shining day inspired mark to lead the design and system, ultimately crafting a solid and cohesive visual identity.

Industries

Education / Travel / Professional Services

Photography

Gustavo Yoshida

Recognition

Indigo Awards Winner

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Varsity Lakes, Qld–4227

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since 2013

In the spirit of reconciliation, Hover Creative Studio acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community.

We pay our respect to their Elders, past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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