Charting new heights for trusted investments

Client
Flagship Investments

Year
2023

/ Strategy / Logo Design / Collateral Design / Signage / Website Design + Development / Print Management / Art Direction / UI + UX Design

● Project info

Flagship Investments Limited required a brand refresh after over 30 years to modernize its identity without losing its established market presence. The previous branding had become dated and no longer reflected the current business structure or market dynamics. With a portfolio managed by a seasoned investment team, the company needed a new visual identity that would resonate with both new and existing investors and reflect its robust, positive performance.

We developed a dynamic logomark system incorporating the initial 'F' and elements of a flag, symbolizing upward growth and positive outcomes. The logo ends on a high note, reinforcing the brand’s optimism.– We retained key hues from the old palette to maintain continuity, while expanding the color range to inject freshness.– Additionally, a new graphic icon system and a pattern derived from the logo were developed, consistently pointing upward to emphasize Flagship's core values and upward trajectory.

● Overview

Industries

Corporate / Investments

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We pay our respect to their Elders, past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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