Taking a personal brand to the next level.

Client
Cris Feldens

Year
2016

/ Strategy / Logo Design / Collateral Design / Messaging / Website Design + Development / Art Direction / Photoshoot Production

cris-feldens-catering-branding-stationary

● Project info

We worked with chef Cris Feldens to develop all of her visual identity and digital presence to ultimately build a brand that will inspire trust and represent her individualised approach to personal and event catering.

As a boutique catering provider focused on offering intimate, personalised experiences, we needed to ensure the brand would talk straight to the heart of her customers.

Read more
Focused on offering the best quality of food and services possible, always with the freshest local and in-season produce and crafting personalised menus for each client and event, Cris Feldens’ brand had to be as human and empathetic as possible. – We started the visual identity by exploring ideas behind the customer experience she offers. A wedding dinner or private, the intimate party goes way beyond food, it's all about sharing good times with friends and family. We also thought was paramount that we would bring the “giving” nature of her services as during one of our discovery and immersion sessions the concept that “Happiness is for everyone” came up as a way of capturing her brand in only 4 words. – We worked by exploring how the letter shapes of her initials could communicate this idea of giving while also expressing communion and sharing. From her logo, we extended and designed a pattern that would create an extra brand element and also incorporated a nice, custom shot mushroom texture to add even further depth to her brand.

● Overview

Industries

Catering / Hospitality / Professional Services

Photography

Gustavo Yoshida

Cris-Feldens-Catering-5
US14506-173
cris-feldens-catering-branding-02
corporate_close-up
CF_xmas_Event
CF_xmas_pouring
cris-feldens-catering-branding
cris-feldens-catering-branding-business-cards
twobottles_CF
Winebottle1_CF
Truffle_CF

Ready to transform or launch your business?

Want to stay inspired, informed, and connected with a community of forward thinking creatives?
Enter your deets and hit the subscribe button. Plus, we get to stay in touch :)

● By appointment
28 Watts Drive
Varsity Lakes, Qld–4227

● Reach out
Call Gab: +403 256 546

Call T: +434 585 764
Email: hello@byhover.com

Back to top Arrow
View