Taking a personal brand to the next level.

Focused on offering the best quality of food and services possible, always with the freshest local and in-season produce and crafting personalised menus for each client and event, Cris Feldens’ brand had to be as human and empathetic as possible. – We started the visual identity by exploring ideas behind the customer experience she offers. A wedding dinner or private, the intimate party goes way beyond food, it's all about sharing good times with friends and family. We also thought was paramount that we would bring the “giving” nature of her services as during one of our discovery and immersion sessions the concept that “Happiness is for everyone” came up as a way of capturing her brand in only 4 words. – We worked by exploring how the letter shapes of her initials could communicate this idea of giving while also expressing communion and sharing. From her logo, we extended and designed a pattern that would create an extra brand element and also incorporated a nice, custom shot mushroom texture to add even further depth to her brand.