Modern Asian Fusion cuisine redefined.

We were tasked to work on the brand’s concept development, looking at crafting a story for the venue that would come to offer amazing food to be shared along with an intricate bar menu and unparalleled service. – Starting from the name development, we explored the restaurant’s location as, with many of its outdoor seats right through an alley, and combined it with Chow, which can be both a surname and also “food” in chinese. With that we end up with a name that had a lot of equity in the brand, and transforming it into a person’s name gave us the perfect canvas to craft a brand personality. – For the creative direction, we explored Asian concepts of future telling, one of them being the IChing and its hexagrams, we developed a mark that has an undeniable Asian influence along with representing our initials AC, doubling up as a japanese hanko. – To support the logo, we developed a brush texture, again highly influenced by asian brush lettering, we end up with a graphic element that can be turned and flipped 360* and still ready the same - ALLY, wrapping up our visual identity core elements.