Establishing a modern classic.

With all pastas and pizzas made in-house by their Italian chefs, we focused on communicating their craftsmanship by developing a core logotype that brings their main dishes right to the core of their identity. Drawing inspiration from fluid pastas and "wrapping" it up in an old-school deli style seal. From our Logo we end up with a beautiful fluid pattern that is rolled out across the main touch points. Our colour palette, while inspired by the Italian flag, gets a modern twist with a dash of wine and olive, breaking away from cliches.– Inspired by the unmissable Italian accent, we developed a typographic system that plays with the unique intonation of Italian speakers and combined with a tone-of-voice that blends English and Italian saying's in a fun, quirky way.– We "sprinkle" the brand's touch points with dozens of unique seals and stickers, adding the final pinches of salt to the identity.– We rolled-out the brand and identity from Strategy, Naming, Identity, Packaging, Signage, Socials and Digital platforms.